Marketing Cluster: simulate campaign ROI, budgets and CAC/LTV

Introduction: marketing needs more than pretty dashboards

You know the drill: campaign numbers look great, but the real question is — did it actually pay off?

• How does ROI change with additional budget?

• What happens to LTV as CAC rises?

• Which scenarios emerge if leads get cheaper — or more expensive?

Standard reports keep you looking backwards. The cNode Marketing Cluster goes further: simulate campaign ROI, budgets and CAC/LTV scenarios — clearly, flexibly and always explainable.

What is the Marketing Cluster?

The Marketing Cluster is your decision layer for growth strategies. It connects CRM, performance tools and budget sheets with forecasting models that play through scenarios for ROI, cost and lead quality.

What you get

• Budget simulations: how ROI shifts with +10% or –20% budget

• CAC/LTV analyses: projections for sustainable growth

• Campaign forecasts: MQLs, conversions and revenue impact

• Explainability: clear driver analysis for why a campaign performs — or doesn’t

Typical goal models in the Marketing Cluster

• Campaign ROI — return on investment by campaign

• MQL forecast — trajectory of qualified leads

• CAC/LTV projection — relationship of acquisition cost to lifetime value

• Budget allocation — optimal distribution of spend across channels

Your benefits

• Efficiency: see which campaigns deliver the highest ROI

• Planability: understand how budgets affect CAC and LTV

• Agility: adapt scenarios to market conditions in real time

• Transparency: grasp the drivers behind campaign success

👉 Example: “What if we increase the social budget by 15% in Q3?” — the Marketing Cluster instantly shows the impact on CAC, MQLs and ROI.

Real-world use cases

1. B2B marketing teams: ROI scenarios for lead gen and content

2. E-commerce: budget optimisation across paid, organic and retargeting

3. Start-ups: CAC/LTV validation for investors and growth strategies

Conclusion: steer marketing for impact

With the Marketing Cluster you move beyond vanity metrics. Instead of just measuring, you simulate effects — on ROI, CAC/LTV and budgets. That’s how you run marketing with clarity and a forward view.

👉 Want to manage campaigns with data — and spend budgets more efficiently? Start a Marketing pilot now.